PRICING AND MARKET ACCESS STRATEGY FOR A SCD PRODUCT IN GCC
ur client has a sickle disease portfolio and wanted to
understand how to optimally launch in GCC markets through understanding price potential and feasibility of innovative contracting in order to boost patient access
- In depth secondary research was conducted focusing on understanding the prevalence ofSCD, patient journey and competitor products
- Conducted primary research consisting of qualitative and quantitative discussions to understand the nuances within the SCD landscape across key geographies alongside to testing the price and access potential for a SCD drug
- In depth secondary research was conducted focusing on understanding the prevalence ofSCD, patient journey and competitor products